Google’s Nexus 7 and Amazon’s Kindle Fire HD tablets are both priced starting at $199. While the news of the launch was welcomed by Wall Street, many analysts were concerned that the steeper-than-expected price might turn away some cost conscious consumers. With competition growing from tablets that are smaller and less expensive than Apple’s wildly popular iPads, Apple Chief Executive Tim Cook and Schiller on Tuesday took the wraps off the new 7.9-inch tablet, which essentially has most of the functions and features of the full-size iPad but in a smaller package. The new iPad mini during is projected on a screen at an Apple event in San Jose, California October 23, 2012.
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